We launched Rubicon Spring, the love child of sparkling spring water and fruit juice, with this cheeky TVC.

Made at MPC under the direction of Monty the Penguin's Diarmid Harrison-Murray

Scandalous tabloid headlines were placed on relevant news websites and in a takeover of The Sun’s Snapchat story. When clicked on, these banners led to a fruity tabloid article.

On Facebook Live we used cutting-edge facial recognition software to bring Mr. Mango to his fans. He went down a storm, with over 50k unique viewers and 3k comments in half an hour.