We launched Rubicon Spring, the love child of sparkling spring water and fruit juice, with this cheeky TVC.

Made at MPC under the direction of Monty the Penguin's Diarmid Harrison-Murray





The first campaign was so successful, we made episode 2. Directed by Jake Mengers





The campaign continued with digital 6, 48 and 96 sheets










On Facebook Live we used cutting-edge facial recognition software to bring Mr. Mango to his fans. He went down a storm, with over 50k unique viewers and 3k comments in half an hour.




Scandalous tabloid headlines were placed on relevant news websites and in a takeover of The Sun’s Snapchat story. When clicked on, these banners led to a fruity tabloid article.








Mark